Since 2001, Upper Quadrant Inc. has been delivering performance measurement solutions, to its customers. The firm assists companies of all sizes to effectively manage, visualize and measure the performance of offline/online demand generation activities. Various companies, such as Vonage, Sprint and DIRECTV utilize Upper Quadrant Inc.s web-based application, UQube to provide marketing/telesales executives with insight needed to evaluate business results. Its list of partners comprises of media buyers, advertising and interactive agencies, list brokers, referrals and call centers.