Steiner Sports Marketing is a firm that specializes in putting businesses in line with athletes to endorse products. The company has direct access to more than 5,000 athletes. In 2004, Steiner Sports Marketing coordinated more than 3,500 athlete endorsements that include the following Hall of Fame baseball players: Hank Aaron, Ernie Banks, Johnny Bench, Yogi Berra, Bob Feller and Bob Gibson. One of its featured case studies includes the often-bearded Johnny Damon of the Boston Red Sox shaving with a Gillette razor. Steiner Sports Marketing has a client network with more than 35 companies. Steiner Sports Marketing also has event marketing capabilities. The company is based in New Rochelle, N.Y.